Tuesday, November 17, 2009

How do I go about setting prices for internet driven services?

For example





Annual subcription for cooporate membership of an internet community.





Price for internet driven surveys.





Pricea for a 10 minutes company profile or service video recorded presentation.

How do I go about setting prices for internet driven services?
Work out your costs:


Your time, and how much it is worth.


Running costs (electricity, office rent, server costs, staff)


Purchased items (hardware, software)


Marketing





Then you can figure out how much you can charge, and hence how much you can afford to undercut your competition by (or not).
Reply:Market research!


Find out what other people charge and undercut them;


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